Yoga for Health sponsors the yoga space at Earthdance festival.
Sponsor Yoga for Health:
Reach affluent, health-conscious consumers, yoga teachers and healthcare professionals.
Yoga means union. Together, sponsors and Yoga for Health can build awareness of the power of yoga to heal illness, recover from trauma and simply feel great by incorporating yoga therapy and healthy products and services to create a more balanced life.
A Desirable, Health-Conscious Demographic:
- The prosperous 30-54 year-old age group is our main demographic, with significant attendance by seniors - the fastest-growing audience for therapeutic yoga.
- Attendees are 30% teachers, 40% new comers eager to improve their health, 20% yoga therapists and health care professionals (doctors, psychotherapists, physical therapists, etc.), 10% medical or healthcare professionals.
- Attendance is expected to exceed 500 attendees for the main conference, with an additional 400-600 to attend the special entertainment events throughout the weekend.
- Attendees will be primarily from the northern California region - especially from the San Francisco and Monterey Bay regions - Oregon, Colorado, Nevada and other parts of the United States. We also have attendees from Europe, Canada, India and South America.
- Email and newsletters being distributed and shared will have a total network reach in the tens of thousands.
Comprehensive marketing and promotional program
The Yoga for Health conference's goal is to raise the visibility of yoga therapy and the influence of the conference will reach far beyond the actual number of attendees. We work year round to raise awareness of the festival and, in turn, your brand.
Publicity: The 2006/2007 conferences received press attendance and coverage by Yoga Journal, the Journal of the International Association of Yoga Therapy, The San Francisco Chronicle, the Oakland Tribune, Yogi Times, Common Ground Magazine, LA Yoga, Fit Yoga magazine, the Pacific Sun, the North Bay Bohemian and Marin Independent Journal. Radio coverage included "The Orgainc Pshychology Hour," broadcast on the Quake 960 AM in San Francisco, and "I Am Healthy" online radio.
Brochures: More than 20,000 brochures and flyers distributed at health-oriented festivals and workshops, yoga studios and health-conscious food and hospitality establishments.
Classes: Year-round exposure in yoga studios and classes around the San Francisco Bay Area.
Personal appearances: by the Executive Director at California Institute of Integral Studies, Stanford University, World Sound Healing Conference, UC Berkeley, International Association of Yoga Therapists and other prestigious institutions.
Attendance at festivals: such as the Green Festival, Harmony Festival, Bioneers and the Yoga Journal Conference.
Informational booths and workshops: "Yoga for Health Days" at 4 SF Bay-area Whole Foods locations and Bay Club Marin, and at festivals such as Earthdance Yoga Dome, Harmony Festival, Healing Arts Festival.
Sponsor contact:
Emmet Brady, Assistant Director
info@yogatherapyconference.com
